Download E-books Commitment in Kundenbeziehungen: Eine multipartiale Messung und Analyse von Determinanten und Erfolgswirkungen (German Edition) PDF

By Melchior D. Bryant

Melchior David Bryant entwickelt Instrumente zur Messung verschiedener Commitment-Formen, untersucht anbieter- und wettbewerbsbezogene Einflussfaktoren und deckt deren Wirkungen auf den Beziehungserfolg auf. Darüber hinaus formuliert der Autor zielgruppenspezifische Empfehlungen für das wertorientierte Kundenbeziehungsmanagement.

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